Mr. Shay Haguel

Elite Chocolate & Pastry Marketing Director in Strauss group
Fun & indulgence BU management member

Education: MBA in Business Administration, Heriot-Watt University
Professional background:
Danon brand manager in Strauss dairy (2003-2005)
Dairy-Desserts brand manager in Strauss dairy (2005-2007)
"Health" Category Manager – "Yotvata" (2007-2009)

Led by prominent marketing moves: "cow around the world ", "Vaflim vs Baflot" and "creating a sweet moment" – in the Religious Sector
In February 2011, won the title "Marketing Man of the Month" by the Israeli Marketing Association for led the process of launching "Cow chocolate fingers" for children.