IP and Media: The Story of Successful Formats

Moderator: Prof. Michael Birnhack, Executive Director of the S. Horowitz Institute for Intellectual Property, Faculty of Law, Tel-Aviv UniversityFaculty of Law, Tel-Aviv University, Executive Director of the S. Horowitz Institute for Intellectual Property

A salon style coordinated intra panel/audience discussion including:
  • Adv. Avital Onn Shachar, General Legal Counsel and Business Affairs, Keshet International Ltd.
  • Mr. Avi Armoza, Armozaformats.
  • Mr. Ran Telem, previously the senior VP of content at Israel's Keshet Media Group
  • Adv. Tony Greenman Law Offices and adjunct professor at the Law Faculty of the Hebrew University

Tuesday, March 22, 4:30 pm - 6:00 pm, Hall C

A TV format refers to a general plot or genre for a many chaptered television program such as comedies, dramas, game shows and reality programs around which specific characters, participants, scenes and stories are built. Demand for new television content in today's multi channeled internationalized world is constantly growing. Cross border trade in successful program formats has become a prime method for reducing costs in developing new content. Trade in Israeli program formats has become a sizeable export industry in recent years. Protection of formats overlaps many fields of IP from brand management to possible copyright in certain elements and know how (or "production bibles") supplied under confidentiality. The panel will discuss format development, protection and commercialization.